Seacrest, E! "Bank" on celebs for money

LOS ANGELES (Hollywood Reporter) - A new reality show from E! and Ryan Seacrest's production company gives ordinary people the chance to plead for money from rich celebrities and moguls.

In "Bank of Hollywood," a panel of notable names takes pitches from Americans in need of cash. The proposals range from a do-gooder raising money for charity to a grad student who can't afford a ring to propose to his girlfriend.

"The idea's simple," said Seacrest, who will not host. "We are giving away tons of money to everyday people to alleviate the stress of today's climate and have fun."

Panelists include author and entrepreneur Candy Spelling, French-American poker player Vanessa Rousso, Wilhelmina Models president Sean Patterson and Pussycat Dolls singer Melody Thornton. Panelists give away their own money; amounts start at $2,000.

The eight-episode series debuts at 10 p.m. December 14. It is based on the U.K. series "Fortune: Million Pound Giveaway."

"Bank of Hollywood" marks Seacrest's latest addition to E!'s reality slate. The "American Idol" host also produces "Keeping Up With the Kardashians" and "Denise Richards: It's Complicated."

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